Lang is the driving force behind Snowco’s exceptional winemaking, bringing decades of expertise and an unmatched passion for aroma and flavor. With a deep specialization in natural, plant-derived scents, Lang has a unique ability to uncover and enhance the delicate fragrances that define each wine. He views aroma as the essence of individuality, believing it is what makes every bottle truly extraordinary. Lang’s meticulous approach ensures that every grape tells a story, every barrel reveals depth, and every bottle embodies the soul of its terroir. His dedication to blending tradition with innovation has set a new standard for excellence, crafting wines that are as memorable as they are unique. At Snowco, Lang’s vision continues to inspire, creating wines that resonate long after the last sip.
Lang has an extensive background working with natural aromatic compounds, collaborating with some of the world’s leading experts in smell and taste. His deep expertise in plant-derived aroma molecules has given him a profound understanding of how natural flavors evolve and interact. This experience translates seamlessly into his mastery of winemaking, where the fermentation process becomes a dynamic interplay of variables.
Lang’s approach highlights the tension and excitement that arise from the unique interplay of geography, sunlight, and climate, which shape the aromatic profiles of grapes during fermentation. His ability to interpret and enhance these natural transformations ensures that every Snowco wine embodies its terroir with complexity and vibrancy. Lang’s dedication to capturing these subtleties defines his craft and elevates Snowco wines to a level of exceptional sensory experience.
